The brief
Make an international-career promise feel concrete and distinct in a crowded online course market.
What I did
Built the launch identity around travel-inspired elements and a strong international point of view, and applied it across the campaign.
Key deliverables
- Key visual and launch identity
- Landing page for desktop and mobile
- Feed and story ad creatives
Key visual
Identity system
Original campaign in Portuguese
Landing page
Desktop and mobile
Ads
Feed and stories
Next case
Social Impact
