Farol Didático

The brief

Give teachers a reason to pay for a structured method in a market of scattered YouTube lessons and communities offering free trials.

What I did

Working directly with the two founders, I built the launch system: a playful yet professional brand identity, a gamified member area with badges and learning trails, and ad creatives that made the content, materials and support tangible.

Key deliverables

• Brand identity
• Gamified member area with badges and learning trails
• Paid-traffic ad creatives