Pedro Gulin
The brief
Sell a new cohort of the flagship training through a live-class launch, in a legal education market where every offer looks institutional and interchangeable.
What I did
Built the full visual system for "The Opportunity of a Lifetime" launch — key visual, lead capture page, and the countdown, live-class and cart-open campaigns across ads, feed and stories — so the offer looked like one campaign from the first ad to the last enrollment call. I've worked with ePREV since October 2024, on a monthly retainer since May 2025, including the identity and landing page for its first in-person event.
Key deliverables
- Launch key visual and campaign identity
- Lead capture page
- Countdown, live-class and class-released creatives for feed and stories
- Instagram carousels
- Cart-open and cart-close creatives
- Event identity and landing page for ePREV Experience
Key visual
Identity system
Capture page
Lead generation
Original campaign in Portuguese
Stories
Countdown → live class → class released
Original campaign in Portuguese
Feed
Announcement and countdown
Carousel
Scroll sideways
Cart open
Offer and deliverables
ePREV Experience
First in-person event
Event landing page
Full page
Original campaign in Portuguese
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